Clear Channel UK HQ
Cromwell Road London
Project architect - Pentagram - 2000
Following the success of the Adshel R&D Centre, Pentagram were commissioned to progress designs for the adjacent site, including the 3 advertising hoardings facing Cromwell Road.
As a sibling building, we adopted some of the same geometry as the R&D centre, but with a signature curved vertical louvre veil to the west. A spiral escape stair forms a free standing pin against the curve.
A small residential building and public pocket park, complete this sequence of buildings and the original mews.